Search for authenticity and its importance – 2019. ©
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I regard this as a ‘road map’ that explores much of the subconscious psychology of what makes us tick. In the fake and contrived zone you can see tenuous links back to authenticity that are used by manipulative marketing men and their advertising machines, designed to separate you from your money and values.
Authenticity seems to be somthing that is searched for more in the modern world than I remember in previous decades, and it would seem to follow that this is due to the lack of it.
The most authentic soap, cup of coffee, holiday, woolen jumper, wild fish and fashion labels all have their marketing stategies and stories … gone seem to be the days when authenticity was instictive and natural, now it is carefully crafted.